How To Build a Predictable Real Estate Pipeline Without Zillow

If your business is feeling the sting of a shrinking pipeline lately, you are certainly not alone. Over the past few months, I have seen many teams across our markets suffer massive reductions or completely lose their Zillow Preferred connections.

What is Zillow Preferred? It’s an invite-only, performance-based program. It connects agents with high-intent buyers and sellers through the Zillow platform.

Because it is one of the most predictable lead sources in our industry, losing access to it is incredibly difficult. When those connections slow down, the sudden lack of leads and the resulting unpredictability can feel completely overwhelming.

While many are seeing a decline, our team has been moving in the opposite direction. I continue to expand our Zillow Preferred presence across all the markets we serve. To back that up, I have an inside sales team currently setting about 100 appointments every single week for the agents on my team.

Right now, I have active connections available in all of our local markets. For an agent plugged into these connections, it means:

● Consistent conversations with motivated buyers and sellers.

● Predictable opportunities rather than just sitting around hoping the phone rings.

● A defined path to closing deals without the stress of wondering where the next one is coming from.

What my team is doing right now. My team is built for agents who want to do more than just produce a couple of deals. I want to help you grow.

My focus is to help you build actual wealth and see your income change in a way that creates a legacy. I am talking about generational wealth that your kids and their kids will feel because of the professional decisions you make today.

Through my mentorship program and specialized certifications, I teach you how to use our tools to win the “wealth game.” The goal has never been just to do more transactions. It is about building a life of financial freedom.

If you are tired of the unpredictability and want to explore what opportunities are available in your area, let’s connect. You can book a one-on-one strategy call or reach out directly at ChrisCraddock@ChrisCraddockLeadership.com. I’d love to have a straightforward conversation to see if what we’re doing makes sense for your career goals.